When you hear the term “contract out of SERPs,” you may be wondering what it means and why it`s important. In SEO terms, SERPs refer to search engine results pages, which are the pages that appear after you type in a search query on a search engine such as Google. Contracting out of SERPs means that a website owner is choosing to opt-out of appearing on these pages. But why would anyone want to do this, and how does it work?
There are a few reasons why a website owner might contract out of SERPs. One common reason is that they don`t want their website to appear in search results for certain terms or phrases. This could be because they don`t feel that those terms accurately represent their website or because they don`t want to compete with other websites that are targeting those terms. By contracting out of SERPs, they can ensure that their website only appears in search results for the terms that they want.
Another reason why a website owner might choose to contract out of SERPs is to protect their brand. For example, if a website owner has a trademarked name, they may not want other websites to appear in search results when someone searches for their brand. By contracting out of SERPs, they can ensure that their website is the only one that appears for searches related to their brand.
So, how does contracting out of SERPs work? It`s actually pretty simple. Website owners can use a file called “robots.txt” to tell search engines which pages they want to be indexed and which ones they don`t. By adding a few lines of code to this file, they can tell search engines not to include certain pages or sections of their website in their index. This means that those pages won`t appear in search results.
It`s important to note that contracting out of SERPs can have both positive and negative effects on your website`s SEO. On the one hand, it can help you avoid appearing in search results for terms that aren`t relevant to your website or that you don`t want to compete for. On the other hand, it can also prevent your website from appearing in search results for terms that are relevant and could drive traffic to your site.
Ultimately, whether or not to contract out of SERPs is a decision that each website owner needs to make based on their own goals and priorities. If you`re considering contracting out of SERPs, it`s important to weigh the potential benefits and drawbacks carefully and to consult with an experienced SEO professional to ensure that you`re making the best decision for your website.